The Mountaineer (Waynesville, NC) Continues Contest Coverage

The Mountaineer (Waynesville, NC) Continues Contest Coverage

Waynesville isn’t giving up without a fight! In response to falling into 2nd place in the Best Shopping On Main competition, The Mountaineer ran this article, a follow-up to their first:

Waynesville drops to second place in ‘Best Main Street’ contest

By Vicki Hyatt | Feb 16, 2016

Waynesville’s Main Street has dropped into second place in the “Best Shopping on Main Street” contest, but could still win the top prize.

The contest rules have been modified so that three winners will be selected. Waynesville falls into the “Quaint” category, towns with a population of under 10,000. Town in the “Charming” category have populations between 10,001 and 50,000 while “Bustling” cities have between 50,001 to 100,000.

In the voting, Waynesville is second with slightly more than 2,000 votes while Holland, Michigan, has about 2,300 votes.

The Michigan community that’s in the lead has a population of 33,341, which puts it first in the “Charming” category, while Waynesville leads the “Quaint” voting.

Galena, Illinois, is about 1,000 votes behind Waynesville in the “Quaint” division, and the next closest competitor for this category is Lititz, Pennsylvania, with just 247 votes.

Voting has been extended until March 31, and winners will be notified within a week or so.

Prizes will be awarded to the winners of each category. Winners will appear in video with Jann & Rodney of the television show “Small Town, Big Deal” seen on RFD-TV and each winning town will be featured on the show.

Winning towns and local businesses will also receive featured listings on

Each individual can only vote once, but those who have voted can share the link to vote with others on their email and Facebook pages. Support Waynesville on

Holland, MI Radio Stations Join Best Shopping On Main Coverage

Holland, MI Radio Stations Join Best Shopping On Main Coverage

No wonder Holland has jumped back up to first place! In addition to local newspaper coverage, Holland’s local radio stations are getting into the act.

Both WHTC-1450 and VAN 92.7 ran the following story today:

UPDATE: Holland Currently in First Place for Best Main Street Shopping Experience..Vote Today


HOLLAND, MI (WHTC) – Downtown Holland is currently in the running in first place for the best “Main Street” shopping experience in America..

According to the City of Holland, the nationally syndicated TV show, Small Town Big Deal is holding an online contest. The shops and businesses will also be spotlighted with their very own section so that everyone in the country can discover them and enjoy shopping America’s Best Main Street.

The winning neighborhood will be featured in a special episode of the show.

Vote right here

Beloit Daily News Covers Best Shopping On Main Competition

Beloit Daily News Covers Best Shopping On Main Competition

Beloit, WI is pretty excited about the Best Shopping On Main competition! The following article appeared in the Beloit Daily News: 

Posted: Monday, February 8, 2016 4:00 pm

BELOIT — Beloit residents, it’s time to show your pride.

Downtown Beloit has been nominated for “The Best Shopping on Main Street Competition.”

If Beloit wins, the city’s downtown area will be featured on the nationally syndicated show, “Small Town Big Deal.” The show is hosted by Rodney Miller and Jann Carol, who travel around the country to promote local communities.

Small Town Big Deal went on-air with RFD-TV in September 2012, and has since been added to many stations across the nation. It is currently gearing up to air season two.

If Beloit won the Best Shopping on Main Street competition, businesses would also be featured on the website

“The TV show would spotlight Beloit, all the businesses would be featured,” said Shauna El-Amin, executive director of Downtown Beloit Association.

Residents are allowed to vote online, once per email, in order to make Beloit number one. El-Amin said the city currently is in fifth place.

“We need every vote,” El-Amin said.

To vote head over to, scroll to the bottom, enter your email address and hit submit.

The Mountaineer (Waynesville NC) Features Best Shopping On Main Competition

The Mountaineer (Waynesville NC) Features Best Shopping On Main Competition

The folks in Waynesville, NC are serious about winning the Best Shopping On Main competition. When local reporter Vicki Hyatt found out they’d been nominated, she went all out.

The culmination of her efforts (so far) is an article in The Mountaineer that appeared both on the front page in print, and online, and makes mention of the fact that SOM Marketing Director Lisa Packer lived in Waynesville as a child.

(Note from Lisa: I moved to the other side of NC at the age of 11, and I’ve been as surprised as anyone at the success Waynesville has had early on in the contest. As an employee of SOM, I have no stake in the outcome of the contest. I’ve done similar interviews with local papers in several other nominated towns.)

Former Waynesville resident strives to put her home town on the map

Waynesville takes lead in Best Shopping on Main Street contest

By Vicki Hyatt | Feb 01, 2016

A former Waynesville resident with ties to the nationally broadcast RFD TV has found a way to bring her hometown into the national limelight.

Lisa Riddle Packer helped create ShopOnMain, an ecommerce platform that captures the experience of shopping on main streets across America.

“ShopOnMain uses the power of tech to support the growth of small businesses, boost local economies and provide more opportunities to shop small anywhere, any time,” the promotional literature states. “Money spent on goes to real businesses that support their local community by providing jobs and paying local taxes.”

The site has partnered with the producers of the RFD program “Small Town Big Deal” to create a nationwide contest to find the best shopping experience in small towns and historic districts across America.

Nominations for the towns with populations of less than 100,000 began in January and now email voting is underway. The community that marshals the most votes for its shopping area will be featured on “Small Town Big Deal.”

Waynesville is now in second place in the national contest, and the number of votes increases daily as news about the contest spreads within the county and business community.

To cast a vote for Waynesville, visit and vote for Waynesville, or visit the direct link,

Packer grew up on the corner of Camp Branch Road and Mull Street in Waynesville, and went to kindergarten and part of first grade at Hazlewood Elementary school.

Her family moved Florida briefly before moving back to Waynesville shere she attended second through fifth grades at Central Elementary School.

“My dad was in construction and my grandfather Loyd Riddle, built dozens of houses all over the county. But in the early 80s there was no work so we moved to Fayetteville where Dad could work on the military base,” she said.  “I always felt like I left my heart in Waynesville, and I will live there again someday. My youngest will graduate high school in a couple years, so hopefully then.”

Packer said she has been involved in internet marketing for about eight years, and has found it to be a way that will help small, main street.

“We really want to use the power of the internet to help build businesses like the ones on Main Street in Waynesville — the ones that are hurt when the big box stores come to town, and when people buy things online that actually can be found locally,” Packer said.

“The day is rapidly approaching (if it’s not already here) where businesses with no online presence just won’t be able to survive. Shoppers insist on searching for reviews and checking out stores online during the buying process, and if they can get what they want without leaving home, they will. Retail stores who don’t make what they sell available online are going to lose more and more market share. Our goal is to give them the means to do it easily and competitively. And by grouping everyone together, they’ll be able to be found, as well.”

What a win means

The winner will of the Best Shopping on Main competition will receive bragging rights that can be used to promote their town.

The town and all it has to offer will be featured on “Small Town Big Deal” where hosts Jann Carl and Rodney Miller will highlight the local businesses and residents in a video that showcases what makes the winning town’s shopping experience unique.

In addition, the shops and businesses of the winning town will be preserved in its own unique section of so that everyone in the country can discover them and enjoy shopping America’s Best Main Street.


Holland, MI Covers Best Shopping On Main Competition

Holland, MI Covers Best Shopping On Main Competition

Holland, MI came out swinging! Here’s their article on the competition from the Holland Sentinel, which features an interview with SOM CEO Joseph Smith:

Holland competing to be America’s best small town shopping destination

You can vote for Holland’s downtown in the Best Shopping on Main competition.

Posted Jan. 29, 2016 at 10:59 AM

Holland, Mich.
Is Holland the small town with the best downtown shopping?

At least one person thinks so, and more are voting for Holland’s downtown in the Best Shopping on Main competition.

“I personally think it’s great that someone nominated us — I don’t know who. I certainly think downtown Holland is worthy of being nominated and of winning the title ultimately,” said Dana Kollewehr, Holland’s downtown manager.

Shop on Main started the contest as a different way to introduce a lot of people to a lot of small town shopping options. Voting for the top prize continues through March 1. The winner will be featured on a special episode of Heartland TV’s “Small Town, Big Deal,” hosted by Jann Carl and Rodney Miller.

People come from all over the country and world to visit and shop in downtown Holland, Kollewehr said.

“Now we just need to get the word out and get people to vote,” she said.

To vote, visit

The six-month-old Shop on Main company hopes to help small town shops reach more people through its platform. The contest is just an introduction, CEO Joseph Smith said.

“If you’re not online in some form or fashion, it’s very difficult for people to find you. We’re attempting to solve that problem in a different way,” Smith said.

Every town in the contest has been nominated by someone. The winning town’s nominator will appear on the show. So far, almost 100 cities and towns across the country have been nominated. Nominations remain open, he said.

“It’s actually going much bigger than we thought it would,” Smith said. “This contest has the potential to bring a lot of attention — like national attention — to (the winning) town.”

El Dorado, Arkansas Covers Best Shopping On Main Competition

El Dorado, Arkansas Covers Best Shopping On Main Competition

The town of El Dorado, Arkansas, jumped out to an early lead in the Best Shopping On Main competition. And for good reason. Local media mentioned the contest not once, but twice.

First, the El Dorado Chamber of Commerce published a notice about the contest:



After this, the following article appeared on January 26, 2016 in the El Dorado News-Times:

El Dorado News-Times
Tues., 1-26-16, Page 3A

Main Street Shopping District Off To Strong Start in National Competition

Tia Lyons

The city of El Dorado, or rather its award-winning Main Street shopping district, is off to a strong start in a national competition that could mean an appearance on a syndicated television show.

By Monday, local voters had helped the city build a commanding lead among communities around the nation that are in the running for the Best Shopping on Main Street competition, and Mark Givens, executive director of Main Street El Dorado, is encouraging the community to continue casting its ballots.

The contest was launched about a week ago by and “Small Town, Big Deal,” a nationally syndicated TV show that spotlights innovative, interesting and historic happenings in small-town USA, according to the show’s website.
STBD airs on RFD-TV, a network that focuses on rural communities in America.

Givens said the El Dorado-Union County Chamber of Commerce notified the MSE office about the contest to “find the best ‘Main Street’ shopping experience in America.”

After MSE representatives reviewed the information sent by the chamber, Givens said they took to social media and asked local residents to visit the Shop on Main website to nominate the local Main Street program, one of dozens across the country that has entered the contest so far.

Late Monday afternoon, 451 votes had been cast for El Dorado, more than 260 votes ahead of the communities with the next highest number of votes — Beloit, Wis., and Lansing, Mich., which were tied at 190.

“We’re doing well and hopefully, we’ll get more votes,” Givens said.

Lisa Packer, director of marketing for, said the idea behind the contest is to help create excitement and generate buzz for the new website, which went live in October.

Additionally, Shop On Main saw the contest as an opportunity to use the Internet to market and promote small business and entrepreneurship, which Shop on Main believes are the economic backbone of the country, particularly in rural communities.
“A lot of times, we think of the Internet as taking away from small business. We wanted to use the power of the Internet to support local economies,” Packer said.

She said small businesses often must compete with big box stores and the convenience that Internet shopping can provide.
“A lot of times, you can find the same thing in your local town, but people just don’t know,” Packer continued.

The winner of the competition has a shot at being featured on an episode of STBD, which grabs about 500,000 viewers a week.
“I think that’s going to get a lot of attention, a lot of exposure on the national level,” Givens said.

“They will be interested in local business owners, they’ll do a segment on the town – what makes you great, what makes you special and unique,” Packer said.

Due to the enthusiastic response to the contest in just a matter of days, Packer said sponsors have decided to tweak some of the rules.

New categories will be created based on the size and population of the communities who enter. Winners will be selected in each category and an overall winner will be chosen.

There have also been discussions to extend the deadline for voting from March 1 to March 31, Packer said.

In a further effort to boost local economies, stores in the winning town will also get a separate, “spotlight” listing on the Shop On Main website.

“They’ll be able to take orders from all over the country,” Packer said.

To nominate El Dorado in the Best Shopping on Main Competition, visit

Wenatchee World Covers Beginning of Best Shopping On Main Competition

Wenatchee World Covers Beginning of Best Shopping On Main Competition

The locals in Wenatchee, Wisconsin, are among the first to cover the Best Shopping On Main competition.

Downtown Wenatchee competing for nation’s best Main Street shopping

WENATCHEE — Here’s the question: Does our town have the best Main Street shopping experience in America?

Here’s the answer: Well, maybe. Online voting in a national contest will tell the tale, but so far the competition hasn’t set the Internet on fire. As of Thursday, little ol’ Wenatchee had zero votes and the top vote-getter — Lansing, Michigan — had garnered only 146 votes.

UPDATE: Just over a week later, the contest has taken off, with the top 2 cities garnering nearly 2,000 votes between them. Wenatchee was just over 50.

ShopOnMain Announces Partnership With Small Town Big Deal

SOM-STBDAcross America, great things are happening with small businesses.

ShopOnMain is here to help give those businesses a leg up, and help them compete via an online marketplace that supports them. But there’s someone else with a mission to celebrate the small businesses (and the towns that support them) all over the country: the TV show Small Town Big Deal.

Small Town Big Deal began airing on cable channel RFD-TV (“Rural America’s Most Important Network”) in 2012, and is now in syndication on over 147 stations around the country. Each show spotlights the stories that make small towns all over America unique and great. And often they shine that light on the unique small businesses that ShopOnMain was built for.

Over the next few months, viewers will begin to see ShopOnMain mentioned on the show. But the most exciting part of the partnership will involve the businesses that are featured on an episode of Small Town Big Deal. ShopOnMain will be unveiling a dedicated area of the website featuring each of those businesses. So while many have had little or no online presence before, viewers all over the country will now be able to connect with them and buy products featured on the show long after each episode airs.

Best Shopping On Main Street Competition

What town has the best Main Street shopping experience in America? Beginning this month, ShopOnMain and Small Town Big Deal are going to find out.

About Us

Image3Here at ShopOnMain, we believe small businesses are the backbone of America. That the dreamers that start and run them are heroes to be celebrated.

Small businesses serve our communities and employ our citizens. They’re real people doing the things that make this country great. ShopOnMain is a new tool, built just for them.

We’re specialists at this thing called Internet Marketing. We cut our teeth with the internet as it went from being a novelty to something no business can afford to ignore.

How can it be best used to connect people with the businesses that can best serve them? To connect real businesses with the customers they want to serve?

Until now, there’s been no real shopping experience online. It’s all about buying. Point, click, done. But what about the joy of spending a Saturday afternoon wandering through real stores, discovering things you didn’t know you needed? Where is that?

And how do the small businesses that line America’s Main Streets connect with the online shopper? How do they find people that aren’t already searching for them? How do they sell products in a way that lets them connect with and grow a customer base? So far, this doesn’t exist.

Which is why we created ShopOnMain. We’re building a solution to the challenges above. It’s a big goal, but it’s one we think is crucial to the survival and growth of something unique and special: the relationship between small businesses and the people they serve.

What Are We Building Here?

A Brand New Online Shopping Experience

3The internet has revolutionized the way we buy things. Never before in human history has it been so easy and convenient to find and buy things we know we want.

Still, there’s something missing.

The internet hasn’t (yet) provided an enjoyable shopping experience. You know, the kind you have when you explore a store you’ve never been to before, maybe on a lazy Saturday. When you just browse, wander… and suddenly discover something new and wonderful that you didn’t know you couldn’t live without.

An Experience That’s Good For Communities, Too

Internet buying has (so far) had one drawback – the convenience of buying online has made it hard for local stores to compete. People who would gladly “shop local” aren’t given the opportunity because the bigger websites don’t like to spotlight the individual sellers on their platforms. And local stores just don’t always show up when you’re searching for items they might carry, because search results are weighted in favor of larger websites.

Until now.

ShopOnMain: Explore, Discover, Connect

So ShopOnMain has some pretty big goals:

1. We’re building a “Destination Shopping Experience For Your Screen.” No matter where you are (and any time of the day or night) you’ll be able to explore and discover great local shops all over the country.

2. We’re building a platform that connects people. Business owners who are passionate about what they sell (and who they sell to) love providing personalized service. Here, you’ll discover how it feels to be “spoiled” by that kind of service.

3. We’re giving local communities a “level playing field.” People will no longer have to choose between the convenience of buying online and the good feeling of supporting local communities. Because purchases made here don’t benefit some multi-billion-dollar corporation. Every single one goes to a real business that supports it’s local community by providing jobs and paying local taxes. It’s a win-win all around.

Will You Be A Part Of This Revolution?

Whether you’re a shopper who can’t wait to discover new stores, or a business owner who can’t wait to connect with new shoppers, we hope you’ll join us!

Click on the search bar up top to begin exploring the shops in different towns. And if you’re a store owner who’d like to be listed, visit our Merchant’s Page here.

Happy Shopping!