They say a picture is worth a thousand words.
But how valuable are photos to your online business?
Let’s answer that question with a fact: articles and blogs that include images receive 94% more total page views than those that don’t have images.
That’s a whole lot of views.
As a business, your goal is to attract as much attention to your brand as possible.
Photography may be your new secret weapon.
Well, consider these facts:
- Visitors to your site remember 80% of what they see, but only 20% of what they read – if you want them to remember you, you’re going to have to use visuals.
- The majority of customers think that, in an online store, the quality of the product images are the most important part of the decision making process – more important than even ratings and reviews, long descriptions and specific product information.
- 67% of people who shop on ecommerce sites say that the product image is very important when it comes to actually picking out and purchasing a product.
We’re big believers in business owners always taking the time to listen to their customers. And in this case, the message is more than clear- images matter.
They even matter enough to affect the purchasing decisions of customers.
If you have an online business and you haven’t started incorporating images into your website, you need to get started as soon as possible!
But here’s the thing… not just any old image will work to transform your online business.
You need to be clever about the images you create and select.
Images hold the potential to effectively tell a brands story…or, they can have the complete opposite affect. It all depends on the quality of the images used.
What are some things you can do to make your images really shine and stand out from the competition?
Give a few of these tips a try:
- Play on the emotions of your customers. People tend to make emotional decisions and purchases quite often, so if you can help push them in that direction by boosting their mood with a happy or positive photo, go for it.
- Focus on your customers and their emotions. Don’t take the pictures for yourself. Utilize images that your customers can relate to. Take the focus off of you and put it on them.
- Avoid cheesy stock photos. We’ve all seen those pictures that just seem to continually pop up around the web of people with cheesy smiles. Don’t use those. Be original and use photos that are unique to your specific brand.
- Use natural settings. Try to photograph your products in their natural environments. For example, if you’re selling T-shirts, take photos of models actually wearing the shirts. This helps your product seem more relatable to customers.
- Take photos in the right light. Try to utilize as much natural light as possible – if you can, plan to take your pictures in the early afternoon as this tends to provide the best light.
And Some Tech Tips To Help You…
To break it down even further, give these smaller, actionable steps a try to get started improving your photography today.
- Learn more about Photoshop. Try going through a new tutorial and learning a new skill to use in improving your overall photography.
- Reach out to others. Find some other photographers in your area and learn from them. Teach each other things and improve together.
- Switch it up. If you usually shoot your photos during the day, give nighttime photography a try. Just try something different and see how it goes – you might learn something new!
- Learn the functions of your camera. You won’t be able to take awesome pictures if you don’t’ even know how to properly use the camera. Learn the basics early on, and you’ll see improvements right away.
- Get creative. Think outside the box and brainstorm for different photo-shoots. Think about what photos could really represent your brand well, and then go take them.
Whether online or via a physical copy, we’ve all seen them – those bad photos that just make you cringe a little inside.
How can you be sure to avoid such cringe-worthy photos on your own blog or website?
- Try not to take pictures in direct sunlight. Avoid this if you can, because direct sunlight can compromise the look and quality of your photos.
- Don’t use excessive contrast. This can create those little halo-like features around the heads of those you are photographing, so try to avoid this.
- Don’t over-edit. Editing is important, but it can be overdone. Especially if you’re photographing people, you want them to look real so your readers and customers can relate, so try to keep the editing to a minimum, at least when it comes to people.
- Don’t shoot in the automatic setting. It might be easier to revert back to the auto setting, but don’t do it. Learn how to manually adjust the settings to ensure that you produce unique, quality photos every time.
- Don’t use excessive filters. They look cool, but they also aren’t realistic and lots of people are using the same ones. Be authentic and learn how to customize your filters to give your photos a unique feel instead.
Photography is a process, but the more you become comfortable with it, the easier it will be. Taking and using quality photos on your blog or website is critical to your success online – don’t wait until it’s too late. Take the time now to learn about photography and how to incorporate it into your business. You won’t regret it!